MARKET RESEARCH

Involves both primary and secondary research. Primary research typically involves surveys, focus groups, interviews, experiments, etc. Secondary research is collected from sources that have already previously been researched. It applies their knowledge and information to your own research. 

MARKETING STRATEGY

This is the why behind the plan. Based on research and experiences, a good marketing strategy will allow you to be able to align business goals and objectives. 

BRANDING

This will identify your company, and help you place your mark. Helping to create identity, and messaging your brand will help you contact your customers. 

CONTENT WRITING

Content writing is mainly used for digital inbound campaigns. This also goes along with search engine optimization, engagement, and conversion. This writing can be done on blogs, social media, and other platforms. 

SEARCH MARKETING

When you pay for your website to be on top of the list when keywords are searched. This will show among the search results that appear naturally. Essentially when you use the pay per click method you have to pay more for the ad, hence why it is more effective. 

SOCIAL MEDIA MARKETING

With social media marketing, you can have it paid or unpaid. This can be very efficient as social media allows you to reach your target audience. Content can be boosted and different themes can be played around with. 

TRADITIONAL ADVERTISING

This refers to mass media such as newspapers, billboards, television, print media, etc. Before, this was the more dominant and more expensive method. However, now social and digital media has taken over. 

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