Having a website is one of the smartest decisions you can make regarding your business. And if you have any doubts, check this out; 25.92 million Canadians research a business or service on the Internet prior to making a purchase.
We are talking about 81% of the population in Canada, and if you don't have a website, then you will be missing the opportunity of reaching many of these possible clients. As Bill Gates said, ‘’If your business is not on the Internet, then your business will be out of business’’.
Today's people are really influenced by technology, and this has changed their behaviors as customers, so every time they want to know about a company or make a decision about buying a new product, they want it as fast as typing in their cell phones. And if you do not have an online presence, the client goes to another company.
Let’s take a look at 5 reasons why your business will benefit from a website.
1.Credibility and Visibility
A website makes you look professional, it is the perfect place to show all the recognition that your company has obtained, such as professional certifications or awards. This helps you show people that you are trustworthy; in fact, 56% of people said they wouldn't trust a business without a website.
Also, a website increases your visibility, no matter how good your service is or how amazing your products are if people don't know about you. You need to be seen and a website makes it possible.
2. Easily Accessible
Every business must be easily accessible if you want to stay on the market. People today do not want to waste time, and when it comes to buying a new item they prefer to do it with an accessible business that facilitates the process.
In addition, a website shows all the information about your business, from who you are, what service you offer or what products you sell, to your contact information. Additionally, a website improves communication with your customers by making your business available 24 hours a day, 7 days a week, isn’t that great?
3. Having a Website Will End Up Saving You Time
Maintaining a positive flow in communication with customers is essential for all companies. But sending emails, taking calls, or replying to messages is time-consuming, and a website can save you some of that time.
You can have a space for frequently asked questions (FAQ) or include a chat in case the customer cannot find an answer to their question in the FAQs. Therefore, you will have more time to do more valuable tasks.
4. Strategically Target Your Customers
With a website, you can track and follow specific performance metrics of all the visitors your website receives.
All this data will make a difference in your strategy to attract more customers and involve more of the ones you already have. With these statistics, you can understand what content users like the most and adapt your website, as a result, your website will be visited by more and more customers.
5. Position Yourself and Stay in Control of Your Brand
A website is a perfect platform to show the truth about your business, and you need to seize this and influence positively the perception of your clients. Reviews and testimonials are extremely important for your business's success, in fact, 79% of users believe in online reviews they read. So if you can use your website to show only positive testimonials about your business, do it.
Considering all the points discussed earlier in this blog, having a website puts your business in a beneficial position.
Therefore, if you still do not have a website, do not hesitate to contact us, we are ready to help you.
