Why Accessibility is Important for SEO

With everything becoming digitized brings the question: will it be available for everyone to use individually or will it require assistance for those who need it?  

There’s much to learn, however, we have tried to utilize a similar approach to how SEO can be used when making enhancements for a website to be accessible.

 

Here is a better explanation:

Search Engines will search the web using a “bot” – Google will use the Googlebot; the purpose of this bot has two main components.

1. Ensuring that every link on the page has been included on the obtain list

2. Categorize and ensure that the words have been indexed

 

The bots are able to look for text, but aren’t able to look for images or sounds.

When depending on the accessibility guidelines, the ability for the bot to visualize items on the page becomes much more thorough without missing any information. Especially when using the accessibility procedures.

A sample of one of the features, would be using a couple detailed words for an image, such as an “ALT” attribute, which helps with making the images seen by the bots, since the text is integrated into the search for the image.

 

You’ve probably heard the phrase “a picture is worth a thousand words” before, however when thinking about SEO, most often a thousand words is not the best. Since the majority of the known search engines will rate each website by quality and not quantity. 

 

Having a good number of keywords is beneficial, just make sure you don’t add too many, otherwise your ratings will go down. It is common to think you have to avoid using images on your website pages, well you don’t have to avoid it, just make sure they don’t interfere with the information.

 

Quality over quantity is the key to making your site easy to maintain and be accessible!

If you have more questions or are interested in learning more, reach out to us today!